But wait, the F in CFO is no what you think. Shaquille O'Neal announced in January that he had joined the Carnival Cruises team but not as a Chief Financial Officer. The NBA Hall of Famer stated that the F actually stands for "fun".
“Mr. O'Neal is perfect for the job. His unparalleled passion and his unique business acumen are a tremendous asset,” President Christine Duffy says.
The line has shown a series of videos where he stars in the role as their CFO. In one of the videos, Shaq is demanding a work from a colleague and says, “I need those numbers by 5 o’clock today”, after which he proceeds to lead a game of Duck, Duck, Goose in the boardroom.
In the videos, O'Neal shares an email address that actually works: email@example.com but he is not in his office at the moment. If you send an email you get an automated reply.
By joining the Carnival team, Shaquille O'Neal is using his charm and personality to inspire people in America to "choose fun" with Carnival during their next vacation and in life in general.
Carnival has an actual Chief Financial Officer, that’s CFO Jim Heaney. In a press conference, Duffy and O’Neal had more to say about the campaign.
“We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun,” Duffy said. “We’re confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers.”